Showing posts with label Hindi. Show all posts
Showing posts with label Hindi. Show all posts

Sunday, June 20, 2010

Saavn's Great Business Model For Movies



I just finished watching one of my favorite movies by my favorite actor on the planet, Amitabh Bachchan. It is a full length movie that you can watch legitimately on YouTube. I think they made me watch three 30-second ads along the way. And I was happy to watch those ads. This is the comment I left with the video.

"Amazing business model. I hope your library size grows by a factor of 1,000. Hollywood should also follow this business model. Don't fight the technology. Instead come up with better business models. Great lesson that I hope more people learn."

Brazil And Argentina: My Choices And Those Of My Favorite Actor

This particular movie has had almost a half million views to date on YouTube.

I love it that the movie has English subtitles. I understand perfect Hindi, but the subtitles allow me to share the movie with those who don't. I have always believed Amitabh has global appeal. He is the most recognized face on the planet.

I grew up watching Amitabh.

And, by the way, the ads were served by Google. So all movie producers have to do is agree to use the YouTube platform to serve full length movies. After a movie has been out in the theater one summer, put it up on YouTube. What about one year? You keep making money ad infinitum, pun intended.
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